KMR was founded in 2022 by Kelly Robinson, after a decade across agency and in-house roles spanning brand management, new business strategy and communications. The agency was built on three pillars: inclusivity, kindness and considered design. They remain our foundation today.  

Utilising Kelly’s love of interesting and expressive brands and her need to get them out into the world, KMR run a boutique style operation that ensures clients have the most personal and tailored service that suits their businesses needs and goals. We pride ourselves on being personable and enjoyable to work with and wish to break the stereotypes of the fashion industry.

We build and execute strategic partnerships, brand-to-brand design collaborations, events and activations, storytelling and traditional media campaigns, VIP dressing and brand consultancy with precision and intent.

We are always thrilled to hear from likeminded brands, if this is you drop us an email via the contact page above.

Brand and Agency Consulting

Alongside representation, we consult brands and agencies without a fashion division or those who need guidance from a fashion angle, offering specialist insight to support considered expansion into the fashion and lifestyle spaces. We provide a transparent and honest service which is reinforced with over 12 years of fashion agency and in-house experience across luxury fashion markets.

Traditional and Digital Storytelling

We are storytellers. We work with a forward-thinking and earned approach to PR and aim to introduce our brands to a plethora of leading titles and platforms globally. We don’t just draft press releases, we find gaps for thought-provoking stories in traditional and digital media and seed them with intent, vibrancy and enjoyment.

Events and Brand Activations

We produce and curate industry-facing events and activations around the fashion calendar to strengthen engagement and brand positioning. Alongside VIP dinners and brand activations, we offer a full fashion week service which supports in finding sponsors and partners, initiates introductions to industry and provides a 360° approach from conception to showcase. We have aligned our brands with the likes of The British Fashion Council, Perrier-Jouët, The Landmark, The Mandarin Oriental, The Truman Brewery, The Dorchester, Chandon, Moo, Pongees Silks, Ciaté, Nailberry, Escentric Molecules, Schwarzkopf, Hendricks Gin.

New Business Strategy + Brand Building

We shape strategic market entry and cultivate meaningful partnerships across fashion, interiors, technology, and lifestyle. Whether representing the IP of a heritage design house or pairing talent with brands, we create collaborations that feel natural, considered, and commercially aligned. With our finger firmly on the pulse of the creative industries, we leverage collaboration to amplify visibility and unlock new revenue streams.

Collaboration and Licensing Negotiations + Roll Out

Once strategic partnerships are defined, we lead their full commercial lifecycle: from negotiation and financial modelling to contract structuring and multi-territory rollout. Our experience spans collaborations with global brands and cultural institutions including IKEA, Tesco, Poppy Lissiman, Happy Socks, WaterAid, Greenwich Peninsula, Celia B, Oceanus the Label, and Debenhams.

VIP and Talent Seeding and Dressing

We oversee targeted product gifting and seeding campaigns, connecting brands with VIPs and key talent through our trusted network of industry contacts, including an extensive stylist database for red carpet and event dressing. By placing product with the right individual at the right moment, we generate meaningful visibility – driving social traction, media exposure, and long-term brand elevation.

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Testimonials

“I couldn’t imagine my business now without Kelly from KMR Comms”

Olivia Madigan-Shea, Jewellery Designer

“I’ve trusted Kelly (at KMR) with looking after the communications of the Zandra Rhodes brand for many years. She has partnered Zandra Rhodes with youthful and fun collaborators and constantly strives to ensure we gain optimum exposure across digital media, press and marketing. I wouldn’t be with anyone else. We continue to grow together.”

Dame Zandra Rhodes, Fashion and Textile Designer

“Kelly provides an intuitive, sleek and 360° approach to how she conducts business. I know that my brand is in great hands with KMR.”

Kitty Joseph, Fashion Designer

“We worked with Kelly for our February 2024 LFW show and I have to say it was the nicest of experiences Kelly and her team were lovely, extremely professional and proficient in getting great press and influencers to our show. And the amount of high-level press we received after the show was incredible! I would highly recommend KMR to anyone wanting a seamless experience with fantastic results and aftercare.”

Deborah Latouche, Fashion Designer, Stylist and Consultant – Founder of SABIRAH

“It felt very organic to join forces with KMR, Kelly is passionate about the arts and see’s the best potential in not only established designers but new and emerging brands such as myself. She provides an approachable service and is not only business-headed but thinks creatively too.

KMR’s connections made my AW23 show even more of a success and the KMR team partnered the Adam Frost brand to titles I have wanted to be featured in for a while plus opened doors to opportunities and partnerships aplenty.

KMR’s full PR service for London Fashion Week made my new collection blossom beautifully.”

Adam Frost, Visual Artist and Designer